Coleen Rooney Takes on the 'WAG' Label in the Jungle
Coleen Rooney didn't hold back during her appearance on I'm a Celebrity...Get Me Out of Here!, using the high-profile reality show as a platform to challenge the long-standing 'WAG' label. Chatting with radio host Dean McCullough around the campfire, Coleen made it clear that she's tired of seeing women defined solely by their partners' sporting careers.
The term 'WAG'—which stands for wives and girlfriends of athletes—first rose to fame during the 2006 World Cup, but for Coleen, it's become a label that's impossible to shake. She admitted that interviewers ask her about it almost every time she's in the spotlight, often before asking about her own projects and interests. Coleen argued that lumping partners of sports stars together under one nickname erases their stories, ambitions, and personalities.
The criticism isn't just Coleen's own. The Equality and Human Rights Commission called out the word as sexist back in 2010, and many argue the label's still got far-reaching effects. Coleen pointed out that it's not just about her—there’s a whole generation of women who find themselves linked to their husbands' or boyfriends' achievements, rather than their own.
Life Beyond the Headlines: Balancing Fame, Marriage, and Motherhood
Being married to Wayne Rooney, the former Manchester United and England striker, means Coleen's every move gets media attention. But life at home looks very different from what the tabloids show. She opened up about the tricky act of switching between her public image and her family role. Coleen's not just "Wayne Rooney's wife." She's raising four boys, managing a bustling home, and working on her own projects—whether that's writing, business ventures, or charity work.
Despite the cameras, Coleen keeps her focus on her kids and tries not to let media speculation overshadow their family time. She shared how she and Wayne support each other, juggling demanding schedules—his coaching commitments with Plymouth Argyle, her media appearances, and all the day-to-day chaos of family life. When Coleen exited the jungle, Wayne couldn’t be there in person thanks to a packed football schedule. Instead, he sent a video message from his club’s training ground calling Coleen his "Queen." His words echoed through the camp, showing their strong partnership even when life pulls them in different directions.
Fans followed every moment, but the emotional core was real: the demands of fame don't disappear when the cameras stop. Coleen’s candid reflections on the show struck a chord with viewers used to seeing only polished photos and headlines. Whether she's tackling stereotypes or wrangling her boys at home, she’s intent on living authentically—proving that no one headline or label can capture the whole story.
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