Kendrick Lamar's GNX: A Bold New Chapter

This was the drop nobody saw coming. On November 22, 2024, Kendrick Lamar caught the world off-guard, unleashing his sixth studio album, GNX, through PGLang and Interscope. The stakes couldn’t have been higher—he’d just cut ties with longstanding labels Top Dawg Entertainment and Aftermath, and the whole rap scene was buzzing with rumors about where he'd take things next.

The answer? A 12-track project that walks the tightrope between sharp storytelling and bold production choices. The album’s name, GNX, isn’t just a cool title—it’s a nod to Kendrick’s beloved Buick Regal, an understated reference that longtime fans will recognize from his previous lyrics. But GNX is more than nostalgia; it’s a statement that he’s forging ahead, not looking back.

Working with regular producer Sounwave and the ever-versatile Jack Antonoff, Kendrick pulled in big names—SZA, Roddy Ricch, mysterious newcomer Dody6, and a few other curveballs that had fans replaying tracks just to catch every feature. Every song feels intentional, from the rattling energy of "Squabble Up" to the laid-back, introspective "Peekaboo." Those singles weren’t just hyped—they delivered records that broke into radio and social trends overnight.

Chart Stormer, Cultural Event

Chart Stormer, Cultural Event

The numbers speak for themselves. As soon as GNX landed, it blasted to number one on the Billboard 200, staking its claim alongside Kendrick’s previous blockbusters. But it wasn’t just an American phenomenon—Canada, Australia, the UK, and more all watched the album dominate their charts, showing Kendrick’s global pull hasn’t faded at all.

Behind the surprise and the chart dominance is a complicated backstory. GNX dropped hot on the heels of Kendrick’s public beef with Drake earlier in 2024—a feud that played out in bars, memes, and headlines. Some tracks on GNX drop sneaky references and outright jabs, giving hip-hop fans plenty to dissect and debate. But Kendrick doesn’t spend the whole album looking over his shoulder. Instead, he explores new sounds while staying rooted in the intense lyricism he’s known for.

Feedback from critics has been almost as loud as the fan reactions. They’re calling GNX a showcase for Kendrick’s consistency—he hasn’t lost the hunger that made “DAMN.” and “good kid, m.A.A.d city” cornerstones of 2010s rap. The production feels fresh without losing its bite, blending Antonoff’s sensitivity for melody with Sounwave’s hard-hitting beats.

Supporting the record, Kendrick announced the 2025 Grand National Tour with SZA, who brings her own heat and credibility. Industry insiders are already labeling it the must-see hip-hop event of the year. No wonder GNX has grabbed two American Music Award nominations, including the coveted Album of the Year.

This album isn’t just another release—it’s proof that you can switch labels, flip the script, and still run the game if you’ve got something real to say.